Imagine this scenario; you send out a 10,000-piece direct mail campaign. Out of those that receive and open your piece, maybe 10 people are currently looking for the service(s) you provide. Now, imagine a way to be able to put your company in front of only those who are already looking for the services you provide. No shooting from the hip, but rather you are now able to be in the right place at the right time in front of those who are wanting more information about what you have to offer. In other words, targeted marketing.
Here is some food for thought: Search engines like Google and Yahoo are now impacting up to 88% of business purchasing decisions. Another thing to consider is the fact that over 80% of Internet users are typing search phrases into search engines. They will either find your, or find your competition. At least 75% of users don’t bother looking past page one.
