Communicating with your customer/fan base on a daily basis increases the number of messages and relevance over the traditional forms of advertising (radio, print, direct mail, etc.). Communicating on a daily basis on Social Media with brief messages will create more loyal and lasting relationships with your customers and clients.
Another benefit is the people who read and interact to your messages can share with their friends and virtually start advertising for you. This is important because it boosts the reach of your message. In addition, their friends may also start interacting with your messages as well.
